Functional & Aesthetic Design

The Ride Snowboards Beta binding was a game-changer in both design and performance. It was the only khaki hard good in production at the time, setting it apart from anything else on the market. This bold choice was inspired by Steve Caprio, who recognized the rising popularity of khaki in soft goods and strategically brought this concept to hard goods for its undeniable shelf appeal. The binding featured a camo trim, and the unique cargo pocket on the back tied the whole design together, giving it a rugged, functional aesthetic. This thoughtful approach led to its massive success, with the Beta binding selling out while Ride Snowboards was ranked #2 globally. Steve's foresight and creativity in combining functionality with on-trend style cemented the Beta as a must-have for riders, contributing to Ride's dominance in the snowboarding world.