...and his musings on evolution, food, and interconnectedness reveal a mind that’s as deep as it is bold. Like Alan Watts, he reflects on the cyclical nature of life, and his unapologetic critiques of modern culture recall Hunter S. Thompson’s Gonzo spirit. Add a touch of Wendell Berry’s environmental wisdom, and you’ve got someone who doesn’t just see the world—they challenge it, embrace it, and inspire others to do the same. Truly, a one-of-a-kind voice in a sea of monotony."

 

-Written by an admirer of Steve's unique perspective and fearless voice

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     Steve Caprio, raised in Southern California, has been called a creative visionary—though he’ll humbly never admit it. With over 25 years of “effin’ around and findin’ out,” he has left an undeniable mark across industries, from snowboarding and skate culture to music and cannabis. As the first snowboarder openly sponsored by cannabis brands in the late ‘90s, Steve broke boundaries and influenced not just trends but legal reform, helping shape modern cannabis culture.

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     At the heart of his journey, Steve is an artist. He paints, draws, writes, and creates with an unwavering drive to innovate. While maintaining his personal artistic pursuits, Steve has become a leader in the cannabis industry. In the late ‘90s, he designed the iconic Fourtwenty stickers, still found in smoke shops everywhere, and launched the "Got Weed?" shirts that became a sensation. As creative director for the Vote Yes on C campaign, which legalized recreational cannabis in Santa Ana, Steve played a pivotal role in the movement. He also organized California’s first-ever cannabis-permitted event in 2009, with live speeches by cannabis legends like Jack Herer, Kris Krane, Bruce Margolin, and Kandice Hawes, paving the way for events like the Cypress Hill Smoke Out and Cannabis Cups. High Times Magazine named him Artist of the Month, and he’s spoken as a branding expert at the High Times Business Summit. He consulted on packaging for Cheech Marin’s Cheech’s Stash and brokered the Tommy Chong Signature Series Kind Ash Cache. His interview on the NORML Audio Podcast was one of the top five downloaded episodes, alongside Tommy Chong and Willie Nelson. Additionally, Steve owns RollingTrayFlyers.com, home to the #1 cannabis promotional tool.

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     Beyond cannabis, Steve’s influence stretches into snowboarding, where he designed the only snowboard binding to sell out globally for Ride Snowboards when they were ranked #2. He’s collaborated with the City of Fontana to design signage for skate parks, Jurassic 5, The Improv Comedy Clubs, Big Bear Mountain Resorts, Fiji Water, Bio Rep, and Monster Energy Drinks. He even designed snowboards for Mt. High Ski Resort that were given away on-air by Howard Stern and Tom Leykis. Partnering with Neff Headwear, Steve developed the Neff Splash mobile game featuring Snoop Dogg and Riff Raff. In music, he has worked with hip-hop legends like members of Wu-Tang Clan, Jurassic 5’s Akil, Dilated Peoples’ Rakaa, and Supernatural. For the High Life Music Festival, Steve doubled event attendance from 15,000 to 30,000 after being contracted to rebrand and market the event. And for a nostalgic throwback, Steve filmed the Shorty’s Fulfill the Dream premiere with Chad Muska at Snow Valley in 1998 for Disgusted TV (though that footage may have ended up in the trash can!).

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     Steve’s artistic portfolio reflects a blend of humor, heart, and innovation. He’s published poetry, comics, and songs, and created products like the Knife Scoop and Happy Plant Cat Repellent. His branding, design, and marketing work have helped companies grow their market share and value. Steve regularly speaks at design schools, sharing his experience and mentoring the next generation of creatives. Now, with his company Wodewoze, Steve is launching his own line of innovative products, expanding into film, and releasing a series of books he’s written.

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     A fool-time dad, funcle, and avid gardener focused on healthy living, Steve continues to innovate while helping up-and-coming creatives find their way. His knack for identifying market gaps and developing solutions has made him a leader across multiple industries. Whether through product design, branding, or marketing, Steve Caprio relentlessly pushes boundaries, shaping the future of trends while staying true to his creativity and integrity.

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     In short, Steve Caprio isn’t just a creative visionary—he’s a trailblazer who has defined industries, expanded cultural boundaries, and inspired movements, all while staying grounded in his art and vision.