Packaging Consultant

As the Packaging Consultant for the launch of Cheech's Stash in California, I had the incredible opportunity to collaborate directly with Cheech Marin's team, including his daughter, to ensure that all of the branding and packaging elements reflected their iconic style while adhering to California's strict legal requirements for cannabis products.

My role involved designing packaging that not only stood out on dispensary shelves but also represented the fun, laid-back essence of Cheech & Chong. We paid close attention to every detail, from selecting materials that met regulatory standards to creating a design that paid homage to Cheech’s legendary status in the cannabis culture. The result was a product that not only complied with all legal specifications but also captured the authenticity of Cheech’s brand, delivering a nostalgic yet modern feel to the market.

This project combined my experience in packaging and branding with the creative vision of Cheech’s team, resulting in a successful and memorable product launch that resonated with both longtime fans and new cannabis consumers.