Branding & Packaging Design

As the Creative Director for the Boneo Canine® project, I had the privilege of working closely with Dr. A.S. Narain Naidu, the visionary behind the revolutionary Neo-PORTIN® complex used in the Boneo supplement. My role was to design the product's branding and label, ensuring that the visual elements reflected the scientific precision and innovation that Dr. Naidu brought to the formulation.

Dr. Naidu, a globally recognized scientist, holds numerous patents in health and biotechnology. He has contributed groundbreaking research across various fields, including bone health, microbiology, and immunology. The collaboration between us aimed to create packaging that not only stood out on the shelves but also communicated the product's advanced scientific benefits to pet owners.

The result was a clean, appealing design that highlights Boneo Canine's position as a glucosamine-free alternative for dogs, emphasizing both its natural formulation and joint and bone health benefits. The imagery, featuring Neo, the rescue dog who inspired the supplement, adds a personal and heartfelt touch to the product.

This project was a seamless blend of science, design, and purpose—creating a visual identity that matches the product's innovative functionality.